Businesses, professionals, non-profits, and their listeners can benefit from podcasts.
Podcast Uses
Podcasts are always available. People listen to podcasts at their desktops, or download them to portable MP3 players to listen on the go (which is the greatest advantage of podcasts). With podcasts, you show that you respect the listener's time because you create podcasts when you have something interesting to say. Listeners can manage their time better because they can listen when it's convenient for them.
Podcast Examples:
- New Product Announcement for Field Staff and the Public
- Product Updates for field staff
- Internal Corporate Communications
- Product Training
- Consumer Education
- Professional Regulatory Updates
- Educational Material
- Marketing / Buzz Creation
- Public Relations
- Speeches
- Seminars / Presentations
- Relationship Building